B2B vs B2C customer loyalty: Is there a difference?

If there’s a common line of thought among business owners, it would be a desire to have employees care as much about the business as they do..

Here are a few engagement strategies that can promote healthy competition so everyone pulls in the same direction and co-workers applaud each other's accomplishments..

Here are a handful of metrics to examine that can provide greater insight as to whether your channel partner is helping you find success on an ongoing basis..

We’re all doing what we can to stay safe, stay sane and stay busy through the COVID-19 pandemic. In every country around the world, working from home has become a reality for many employees. .

Maybe you’re practicing responsible social distancing. Maybe your company doesn’t believe in expensive office overhead. Maybe you’re managing parenthood, part-time work, or illness. There are many different reasons why working remotely works for many people. .

Whether remote working is a perk your company already offers to its employees, or a sudden change in circumstance you’ve had to adapt to, keeping remote employees engaged should be the top priority for leaders today..

Here's how incentives and benefits can help your company stand out to today's workers..

A lack of employee engagement is one of the biggest challenges companies around the globe are facing, and Australian firms are no exception. .

All business owners know that the most important concern they should be focused on is customer loyalty, but too many fail to foster employee loyalty. Your employees' dedication to you and your business is crucial to creating customer loyalty..

Here's how the promotion of work-life balance can be the key differentiator for your organisation to attract and retain the very best..

We've rounded up three iconic blockbuster films that can teach all of us a lesson about the do's and don'ts of being an effective manager..

Business incentive programs aren't infallible - and when they don't succeed, Power2Motivate's guide on the right types of staff rewards can help fix them..

As intangible rewards go, job titles are sometimes overlooked as a way to motivate certain types of workers..

If you want your program to help boost sales figures, increase revenues, and attract top talent, here are a few potential conflicts to look out for as you go..

It's easy for front-line employees to feel disengaged from the rest of your business. Follow these three tips to ensure you're engaging your front-line teams..

Social recognition is a powerful tool for raising employee engagement, and shouldn't be forgotten when creating your Employee Rewards and Recognition Program..

Asking yourself these five essential questions when setting up your Channel Partner Incentive Program will help you see the results you want..

Many organisations seek a culture of continuous development which helps increase employee satisfaction, improve output and reduce turnover. Incentives can help. .

Employee alignment is core to employee engagement - but how do you actually measure it and what can you do to improve it? The team at Power2Motivate knows!.

Gamification is a great way of spurring participation. Here are four examples of how you can incorporate it into your Employee Recognition and Rewards Program..

We live in an age of disruption, and the way you structure your channel partnerships will change regularly. Here are the trends you need to know.

Here at Power2Motivate, we know what makes great employee appreciation. Here are three organisations who are getting it right!.

From offering flexi-hours to giving employees the right tools for the job, there are many things Australian businesses can do to improve work-life balance..

One of the most important aspects of engagement is how aligned your employees are to your company goals. Here's what you need to know about employee alignment..

The success of a channel partner relationship depends on much more than just revenue. Here are all the other metrics you should be tracking..

Corporate Social Responsibility can include all sorts of activities - here's how you can use CSR to improve employee engagement levels at your organisation..

Many industries use channel partners to boost sales and increase revenue. But how can you get the most from your network? Follow these four simple steps. .

It's not always easy to get bosses on board with incentive travel, as they often see it as more expensive than other rewards. Here's how to convince them..

Employee turnover in Australia is increasing, but this doesn't have to be the case. Here's how to improve employee loyalty at your organisation. .

Events such as annual summits or new product launches are an excellent way to engage your entire channel partner network. Here's why..

With average job tenure in Australia shrinking to just three years four months, a Years of Service Award is even more relevant, not less. Here's why..

Incentive marketing can be a powerful tool for companies. But what exactly is it? And what should you remember when using it in your marketing strategy?.

Experiential rewards are becoming increasingly popular. Why should you introduce them as part of your Employee Rewards and Recognition Program?.

The modern sales rep is very different to traditional sales professionals. Here's how you cater for this in your Sales Incentive Program. .

Employee engagement involves emotion, which is why it can often be hard to measure. Here are our tips for measuring employee engagement at your organisation..

Happy New Year! Here are four employee rewards and recognition resolutions you can make in 2019 to ensure your program is the best it can be. .

The key to building a strong Staff and Employee Benefits Program is understanding their needs and establishing rewards to suit - but where do you start? .

There are many indicators that you're not communicating your Employee Rewards and Recognition Program effectively. Here are some of the most frequent signs..

There are massive benefits to a successful Channel Partner Incentive Program. However, it's important to stay on top of key risk points. .

Sales figures aren't the only thing you should be incentivising as part of your Channel Partner Incentive Program - there's a range of behaviours to reward. .

An Employee Rewards and Recognition Program can do all sorts for your business - but you need to be able to create a buzz around it to ensure engagement..

Travel Incentives are a great idea - both for your business and for your employees. Here's why travel is such an excellent reward to offer. .

When it comes to implementing a Customer Loyalty and Rewards Program, understanding the distinction between B2B and B2C is essential. Here's how the two differ, and how you can best tailor your rewards program to B2B..

Rewards and Recognition Programs aren't just for large corporations - small and medium enterprises can also massively benefit from them too..

An effective Channel Partner Incentive Program can increase sales significantly, but to make it effective you need to be regularly reviewing it. .

Generation Z will make up 35 per cent of the workforce by 2020 - is your Rewards and Recognition Program tailored to them? Power2Motivate can help. .

Businesses of all sizes have realised the benefits of data and how it can help them improve. This is no different for Incentive Programs..

Employee engagement is low in Australia, but it doesn't have to be. Here are several simple ways to boost morale in your organisation. .

The global skills shortage is growing, and it's up to employers to find new ways of attracting top talent. Introducing employee benefits will help them do this..

Targeting a new market is a great way to grow your business, but it's not always easy. Here's how a customer loyalty and rewards program can help..

One of the best ways to retain talent is showing you value loyalty via a Years of Service Award. But what's best practice for this type of program?.

Here's how meeting your resellers (essential to improving channel partner relationships) and travel incentives can go hand-in-hand..

Employee benefits have a huge impact on talent attraction and retention. But they need to be effective. How to achieve this? Through choice. .

Job restlessness is pervading the modern workforce. But with an employee Years of Service Program, you can help to raise retention at your organisation..

Nowadays, every business seems to have a customer loyalty program, and that means you have to work harder to get yours to stand out. .

Keeping your existing customers loyal requires much less effort, time and resources than trying to tap into new markets. It also lends you a significant degree of free advertising. There are several ways that a Customer Loyalty and Reward Program will help keep your customers loyal..

Employee benefits programs can help improve engagement, productivity and the bottom line at your organisation. Here's how..

You might be surprised to find out that when it comes to incentives, it's actually non-cash rewards that work best. Read on to find out why!.

It doesn't come as a surprise that customer rewards programs can be extremely effective at gaining brand loyalty and repeat custom. But just as important should be channel partner rewards programs, which incentivise your channel partners to push your products ahead of your competitors. .

Gamification is now being applied to a huge range of industries and departments. Your sales team is likely already using some form of gamification, but there are ways to make it even more effective, especially when linked to a sales incentives program. Here's how it can improve your sales incentive program..

Many studies have been released that indicate employee happiness should be at the forefront of your company's agenda. Increased engagement has been linked to lower turnover, higher productivity and lower costs. Here's why engagement is so important, and some handy tips on how you can improve it at your organisation..

From driverless and electric cars to ride-sharing apps, the automotive industry is experiencing its biggest period of disruption for years. This includes a significant shift towards customer service as being a key driver of sales. How can channel partner incentive programs help businesses deal with this disruption?.

With the latest Gallup study indicating that a staggering 87 per cent of employees worldwide are disengaged at work, it's essential that companies find a way to keep their team members motivated. Travel is one of the best ways to do this because it is flexible, offers choice and presents exciting opportunities..

It's not just millennials who are causing the downward trend in job tenure. In Australia, even CEOs aren't staying in their jobs for as long. Here, we explore why this is the case, and what ways there are to increase tenure, including Years of Service Programs such as those offered by Power2Motivate. .

Employee engagement, with behavioural incentives and an open dialogue regarding the aims of the program, are vital. The right Employee Rewards Program delivers on employees' desires and reduces their chance of leaving. A program that doesn't give employees what they want will push them out the door - at a significant turnover cost. .

Communicating strategy and up-to-date product information is vital for a successful sales channel - so the same should go for delivering incentives. Keeping your resellers in the loop with the rewards they get and how they get them is the key to a comprehensive Channel Partner Program. .

Loyal, longer-lasting channel relationships: every vendor wants them, but few ever step back to assess their partnerships' strengths and weaknesses. Using Power2Motivate's online platform, it's easy to reward your channel partners for the behaviour you want to see..

When it comes to utilising the strongest and most effective sales channel possible, quality is definitely better than quantity. Get rid of zombie channel partners or resellers not doing their best for your business and focus on rewarding your best with a Channel Partner Incentive Program..

Thinking of ways to motivate your sales team can be challenging, so we've come up with four contests you can use to spur your sellers on. But regardless of what you decide on, it's vital you have a large gallery of rewards - so consider Power2Motivate's Sales Incentive Program..

It's not as easy as simply introducing an Employee Rewards Program to your business, sitting back and watching your staff become happier and more motivated. Getting the best out of a Rewards Program requires you to re-think the technology you use to manage it..

Resellers and vendors can encounter a number of strains to their channel partnership over time. It is important to maintain the good health of your sales channels, so you need to ensure you address any grievances resellers may have with a channel incentive program..

It's not enough for businesses nowadays to have just any employee benefits - those that want to compete for the best talent need to think outside the box with their program. See why it pays to partner with an industry-leading incentive provider and become more creative with your employee benefits..

Many Australian businesses now use some form of rewards program to recognise the efforts of their employees. But measuring what you put into the program versus your Return on Investment (ROI) is not as often done. See the four ways Power2Motivate can help you determine what your ROI is worth..

Travel incentives are now common. However, despite the undoubted positives, travel to overseas destinations can be costly. Work with Power2Motivate to create a flexible program that suits everyone with domestic trips as Australia is a true travel incentive paradise..

Increasing employee engagement with your business and their professional growth relies on benefits - but what can better employee benefits do?.

After a cybersecurity hack, customer trust in your business can be low. This makes technology that enhances your customer services and rebuilds loyalty key..

Channel partner bonds across the Tasman are suffering - but Power2Motivate Australia has three rewarding ways to strengthen them..

Recent strides have been made to assess what employee benefits suit different generations - Power2Motivate has four you need for satisfied millennials..

If you want to keep your employees motivated, it's best to have a strategy that involves other incentives besides just cash. Travel is a great one..

Increasing employee engagement with your business and their professional growth relies on benefits - but what can better employee benefits do?.

For Australian businesses, it's only getting more difficult to retain employees. What creative strategies can executives try to combat this problem?.

Loyalty programs can be hugely beneficial but what do consumers want out of these loyalty initiatives? Let's take a closer look..

Incentive marketing can be a powerful tool for companies. But what exactly is it? And what should you remember when using it in your marketing strategy?.

An engaged workforce is the key to a successful business - but engagement is hard to come by in Australia these days. How can you motivate people better?.

Do you want to build a loyal base of customers for your business? If so, you'll need to make people feel like they're wanted. Let's talk about how..

As millennials represent a greater share of the workforce, travel incentives will become a popular tool organisations can use to motivate their sales teams..

Engaging your customers is critical for continued business success. But how can businesses make sure they are genuinely engaging their audience?.

Before you can get people interested in a customer loyalty program, they need to be invested in your products. How does this work in the mobile world?.

Employee engagement is a big focus for employers everywhere but annual surveys aren't the answer. How can leaders work to redefine their approaches to engagement?.

Customer loyalty programs can be hugely useful for businesses but you need to make sure your users are actually engaged. What can you do to improve your platform?.

There are number of positive behaviours that leaders can encourage in their staff. What role does creativity play in a successful business?.

Millennials are already a huge part of our workforce - understanding how to properly motivate them is crucial to success. Learn how to do it here! .

Employee engagement is key to the financial health of a business, but many organisations simply don't know how to improve their workplace culture..

Channel partner incentives have little effect on their own. Paired with the right strategy, though, and they can become valuable building blocks for loyalty..

Many organisations' customer loyalty programs are stagnant or losing members. The vast majority of consumers leave because loyalty points are difficult to earn..

There are a lot of factors that can motivate employees to succeed, but money tends to speak louder than all the others, especially in Australia..

Tenured employees have excelled at their job for so long, they can begin to disengage with their work. It's up to the organisation to motivate them once again..

Having a great sales team is vital if you want to run a successful business. What strategies can put your salespeople on the right track?.

In the current candidate-driven market, companies have less leverage than ever before. Improve your chances of hiring by improving benefits and employee recognition..

Slumping sales performance isn't necessarily the fault of employees. Often, an improved workplace culture is what motivates salespeople to hit their targets..

Want to have a successful business for the long haul? Fostering customer loyalty would be a big step forward. What sorts of initiatives can work?.

Many small businesses see employee benefits and incentives as wasteful capital expenditures, but they can provide a return on investment in multiple ways..

Organisations with slumping employee engagement numbers should turn to gamification as a way to bolster sales incentive programs and recognition..

It's true that channel partner programs can be a key driver in a bid for financial growth, but that path to success isn't always clear-cut..

Many organisations don't see a return on investment for their customer loyalty program because they don't provide enough value to the consumer..

Engaged employees can add real value to your business - but conversely, disengaged people can really hurt you. Try to stave off this problem..

Looking for a little extra motivator to get your employees fired up? The chance to travel just might give them the boost they need..

Millennials hold a large portion of spending power, but organisations far and wide are struggling with their marketing strategies to gain their brand loyalty..

Businesses that capitalise on employee engagement through employee rewards and recognition programs can reap the financial reward..

To run a successful business, you need to have a loyal base of customers. What key factors will determine the loyalty of your patrons?.

To have a successful business, you need loyal customers. Let's talk about how you can change your corporate culture and secure that loyalty..

Are you hoping to keep your staff around and ensure their continued engagement and productivity? Offering great benefits is one way to do that..

It's never easy to keep your employees motivated. The latest survey data says it's especially tough when you're managing millennials..

If you're suffering from poor employee retention, you've likely pondered what you can do to prevent workers leaving. Here are three things to avoid..

Attracting the best employees for your business is only half the battle - keeping them engaged is a huge challenge for modern companies..

A new year means new goals and in 2017 many businesses will be focusing (once again) on improving employee engagement across their companies..

Happiness is what everyone strives for. It's the stuff of poems and songs and overused quotes. It stands as a global indicator of a good life. As it turns out, happiness has another thing going for it. According to a 2014 U.K University of Warwick study, happy people are also more productive..

Choice is a contentious concept, and has been explored by market researchers numerous times. But what could it mean in the context of incentive programmes?.

Much like the rarest of Pokemon, employee engagement can be hard to capture. However, the potential powers of securing high levels of staff involvement are well worth the effort - especially when you consider engagement statistics..

Several studies show that employers are not adequately acknowledging employee performance. So what are the ways that workers want to be recognised?.

Customer experience initiatives have failed in recent times. Research points to a lack of insight into the modern consumer and deficient data use..

According to the APA, only 29 per cent of teams are recognised at work. What problems could this be causing and what is there to gain from getting it right?.

Recognising the work that staff do can be trying. But if we look towards classical conditioning, we see how a rewards program can deliver results..

While the benefits of loyal customers are convincing, what can you do to go one step further and build a base of brand champions?.

Channel partners are becoming integral components in many businesses distribution strategies. So what can you do to ensure these prove to be effective?.

What employees want and what employers expect doesn't match up. With high standards and little recognition, employees are not feeling appreciated..

With so much competition for your customers' attention, a dash of personalisation could be just the thing to make your loyalty programme stand out..

Research tells us that games have never been more popular and satisfy some of our deepest human desires. So how can we apply this to customer loyalty?.

We spend approximately 92,120 hours of our lifetime at work (over 18-67 years), give or take a few hundred hours. That’s about 35% of our total waking hours at work..

Sales incentives programmes can be a great motivational tool, but they aren't without problems. Is your scheme in need of a shake up?.

While a large number of organisations use some form of employee recognition programme, not every system will achieve optimal results. .

Social recognition is a key factor for motivation in the digital age workplace. How can your employee rewards programme take advantage of the phenomenon?.

With the popularity of international travel continuing to rise amongst Australians, perhaps it's worth considering a travel incentive programme..

It's nice to show appreciation for anyone who has an impact on your business, but for those who go above and beyond, luxury rewards could be the answer. .

The most effective customer loyalty programmes are adaptable and agile. Are you getting the best results from your collected consumer information?.

Recognising the loyalty of employees is still an effective motivational technique, but perhaps your years of service rewards could use an update..

For many companies, salespeople are on the frontline of driving growth and success. Are you doing enough to recognise their achievements?.

In recent years, there has been a push towards understanding the notion of work-life balance. Experts emphasise the importance of achieving and maintaining work-life balance. Who does this concept apply to? .

Implementing a tailored channel partner incentive programme is a great way to promote your brand, achieve growth and reach previously untapped markets. .

Video games are a huge part of the modern entertainment spectrum. Could your incentive programme learn something from the phenomenon?.

With the arrival of Employee Appreciation day, we thought it would be a fantastic idea to share with you our top 10 tips to appreciate your employees. .

For many people, the cash bonus is an effective motivation tool. Could there be a better way to praise and encourage employees in your organisation?.

Retaining your valuable clients is one of the most important aspects of running a business, so find out how a customer loyalty programme could help you..

The loyalty market is more cluttered with competition than ever before. In today's digital landscape, finding a way to stand out and create "True Loyalty", where ​customers​ are loyal to your brand and resistant to competitive offers, has never been more difficult..

Many organisations are transforming the way people relate to technology. Embracing this way of thinking, leaders are able to harness technologies to communicate more effectively in order to boost engagement and improve the performance of their recognition and loyalty programmes. .

Organisations are embracing the forward thinking concept of using gamification for their rewards, recognition and loyalty programmes. This solution is the key contributor to being well positioned and taking advantage of new platform features as they arise..

Organisations are embracing the forward thinking concept of using advanced platforms to recognise and reward their employees. This solution is the key contributor to boost morale, motivate, incentivise and retain staff. .

In the fierce world of recruitment, the best candidates will be searching for companies with attractive and compelling offers. This places an emphasis on the need for recognition and a rewards solution for today's techno-employees..

As a general rule if you ask anyone whether they prefer cash based rewards like vouchers and pre-paid credit cards, or trophy value rewards like merchandise and travel, often the automatic answer will be to take the cash based reward. .

As specialists in the recognition and rewards industry, we're convinced of the power of employee engagement and meaningful recognition to transform organisations and spur growth. .

Taking time to recognise employee achievements helps foster engagement, increases productivity, and reduces tension in the work environment. Leading a team can often be a challenging task let alone ensuring all staff are engaged. .

Finding a reliable provider who is able to offer and deliver a wide selection of meaningful global rewards remains can often be a challenge. .

Whilst they are a ring-fenced generation, they still share with their older peers, a universal desire to be acknowledged, appreciated, and rewarded for their efforts in the workplace. Millennials are now reshaping the recognition and incentive industry. .

A company’s reputation is vital to its very existence and with the world being a rather scarily transparent domain, there’s nowhere to hide. As we all know, it only takes one social media outburst by a disgruntled customer to keep your PR department busy for weeks. .

It can be hard to tell the difference between someone exceeding expectations at work or just doing their required job. It is important to know the difference in order to recognise the over achievers..

Empowered employees on the job have better outcomes and results in a more productive work environment..

Customer loyalty has really become a focus for businesses over the last two decades and trying to crack this concept in an ever changing market can often be difficult..

How many new employees have you hired this year? What are you doing to make sure they stay?.

Loyalty programs with fantastic rewards can encourage your existing customers to stick around, and even attract some new ones..