Video games are a huge part of the modern entertainment spectrum. Could your incentive programme learn something from the phenomenon?
Where it was once considered a niche hobby, something for kids and socially awkward adults, there's no denying that playing video games has evolved into one of the most common pastimes people enjoy all over the world. As better technology and development has allowed games to become more sophisticated, a larger section of our society have found themselves entertained and engaged.
In fact, recent research from Goldman Sachs has found that 50 per cent of people born after 1980 regularly play video games, whether that be on a home console or mobile device. Nowadays, savvy businesses are seeking ways to carry that widespread interest into their marketing strategy and staff incentive programmes.
The game is on.
Something which modern video game developers have learned is that people love to have goals to shoot for, and some kind of recognition when they achieve those goals. This is where the concept of gamification was born - taking that method of motivation and applying those mechanics in the real-world.
The idea has rapidly caught on, with research from Markets and Markets leading to forecasts that the industry will be worth over $11 billion by the year 2020. Motivating your channel partners to perform better - whether that means selling more, attracting new members or reaching specific targets - is a constant challenge. Implementing gamification techniques into your incentive programme can not only encourage them to sell more of their own product, but further promote and engage with your brand.
Gamification can help motivate your customers and employees.
How can gamification improve my incentive programme?
The inherent potential of gamification can benefit your business both internally and externally, whether through your employee rewards and recognition programmes, or engaging your partners to work towards improving their own customer loyalty. With so much competition in the marketplace, offering fun incentive schemes to retain your workforce and clients can help give your organisation an edge.
Having some form of performance based employee rewards or customer loyalty programme in place is a terrific idea, but offering virtual badges and trophies can give your programme that extra spice to keep your partners engaged and motivated. Some incentives may require a large commitment to achieve, but gamification can help your partners motivate their customers, serving as a constant reminder of progress towards their goal.
Making your performance and loyalty scheme stand out from the pack doesn't need to be a challenge. Speak to Power2Motivate today about the proven benefits of gamification.